As a business owner, you know that keeping your business cyber safe is a great idea for many reasons. It helps secure everything you’ve worked to build with your business, helps you recover from a cyber incident and can even increase your earnings.
Focusing on customers’ cyber security can leave a lasting impression. But to do that, you have to tell your customers that you’re committed to keeping them safe. Here’s how you can get started.
Show, don’t tell
Letting your customers know you’re committed to cyber security is great, but they’ll notice quickly if you’re all talk and no action. Securing your business against cyber threats proves to your customers that you’re serious about protecting their information and creating trusting and long-lasting customer relationships.
Whether it’s in-store or online, make sure your checkout process is as streamlined as possible - avoid asking customers for unnecessary personal information. Let customers know why their information is being collected and how it will be stored on your website. Consider allowing users to pay through a secure third-party platform if possible. These steps can make your customers feel safe shopping with you.
However, most cyber security efforts go on behind the scenes. So how do you let your customers know everything you’re doing to keep them safe? It’s simple.
Brag a bit
You don’t have to be humble about your cyber security efforts. Letting your customers know you’re dedicated to their security on your website, social media, customer communications or your storefront is a great way to show your customers just how deep your commitment goes.
But there are limits to how much you should publicize your commitment to cyber security. When you’re talking about your business’ cyber safety, be careful not to share specifics like screenshots, names of the security software you’re using or which employees are responsible for your business’ cyber security.
Become a Get Cyber Safe champion
Becoming a Get Cyber Safe champion is the easiest way to promote your business’ cyber security efforts. It tells your customers that you’re committed to keeping their information secure. Plus, by promoting Get Cyber Safe content on your business’ social media, you’re letting your customers know that you’re following trusted advice from the Government of Canada.
The champions program is completely free to join. It comes with pre-written social media posts and images you can use and it even has fact sheets and infographics you can share with your employees to teach them better cyber safety practices.
Use the following link to join the Get Cyber Safe champions program.
Conclusion
Your customers care about cyber security. By letting them know that you take cyber security seriously, you can expand your customer base, improve current customer loyalty and help your business grow.